Free
For teams trying surveys and AI interviews on their first real study.
- Survey responses500one-time
- AI interview credits50one-time
Included in all plans
For teams trying surveys and AI interviews on their first real study.
For teams covering everyday survey needs while exploring the power of AI research.
For growing teams scaling survey volume while expanding into AI research.
For organizations running surveys and AI research at scale, company-wide.
Unlike a survey, an AI interview adapts to each participant to uncover the why behind their answers.
One credit covers a chat; voice and video cost more, so you pay for the richness you use.
1credit per response
8credits per response
10credits per response
Our fastest, lowest-friction format at 1 credit each. Great for onboarding feedback, post-purchase surveys, and high-volume NPS and CSAT follow-ups.
Spoken answers that capture tone and emotion at 8 credits each. Great for churn interviews, product discovery, and sensitive topics.
Our richest format at 10 credits each, capturing expression and context. Great for concept testing, first impressions, and customer testimonials.
Surveys are built to capture structured, quantifiable feedback at scale and fast: ratings, rankings, multiple choice, and metrics like NPS or CSAT. AI interviews can gather that same data and keep going, asking adaptive follow-ups over chat, voice, or video to uncover the why behind it. Use surveys to measure across a large audience, and interviews when you need to understand what’s driving the results. That’s why every plan includes both survey responses and AI interview credits.
The Free plan gives you a one-time allotment of 500 survey responses and 50 AI interview credits. It doesn’t renew each month. When you’ve used it, upgrade to Pro or Team to keep running studies.
A credit is consumed once a participant completes at least 25% of an interview, and richer formats use more: a chat response costs 1 credit, voice costs 8, and video costs 10.
AI interview credits count towards text, voice, and video responses. Monthly credits don’t roll over. They reset each billing period, and purchased credits expire 12 months after purchase.
Credits don’t top up automatically. When you need more, you proactively purchase additional AI interview credits at your plan’s rate: $0.75 each on Pro, $0.65 on Team, and $0.60 on Enterprise. Purchased credits expire 12 months after purchase.