The Quality research hub
Everything you need to conduct smarter customer research.
Explore practical guides, downloadable research kits, benchmark studies, sample reports, and AI-powered best practices used by leading product, UX, and customer insights teams.
Start for freeChoose your research goal
What are you trying to learn?
Start with the decision you’re trying to make. We’ll point you to the right method, kit, and example report.
Validate a feature
Know whether a feature solves a real customer problem before you commit engineering resources.
ExploreImprove usability
Identify friction as customers interact with prototypes or live products.
ExploreUncover customer insights
Identify emerging themes and opportunities in customer feedback across channels.
SoonUnderstand the customer journey
Discover friction across onboarding, adoption, support, and renewal.
ExploreEvaluate AI support quality
Find out whether your AI agents are actually resolving customer issues, where they’re falling short, and what needs to improve.
Explore toolkitTest a concept
Evaluate new product ideas before investing in design or engineering.
ExploreFeatured research kit
AI support quality research toolkit
Everything you need to evaluate AI-powered customer support, uncover quality gaps, and improve the customer experience.
Ideal for support and CX teams evaluating AI chatbots, virtual agents, and human-assisted support workflows.
Score every conversation with unitQ Support QAWhat’s inside
- AI support QA evaluation guideWord
- AI support QA scorecard and analysis templateExcel
Sample reports
See what great research looks like
Explore example reports generated with unitQ Research — the kind of synthesis you’d present to leadership.
See how unitQ Research generates these reportsGuides & examples
Popular guides
How many customer interviews do you actually need?
What the data says about saturation, sample size, and confidence.
How to QA support tickets: a step-by-step guide
A seven-step playbook, from defining your quality standard to coaching and full coverage.
How to recruit participants for UX research
Find the right participants, avoid sampling bias, and screen before you schedule.
How to turn customer interviews into product decisions
A framework for moving from raw transcripts to a confident roadmap call.
How to measure AI agent conversation quality
A practical framework for scoring AI agents and chatbots on resolution, accuracy, tone, and escalation.
From the newsroom
Research in progress
Findings from the studies we’ve wrapped, and a look at what we’re running next.
Is AI making customer support worse?
We asked support leaders and CX teams how AI is changing customer support: where automation genuinely helps, where it frustrates customers, and what it means for support quality.
72% cited speed, efficiency, or time savings; 36% questioned whether conventional metrics capture useful help.
Read the findingsIs AI replacing researchers?
We interviewed 130+ UX researchers, customer insights teams, and research leaders about how AI is changing the way research gets done, from recruiting to synthesis to decision making.
42% say AI has already reduced or slowed research hiring, or left roles unfilled.
Read the findingsAre product managers shipping without customer research?
We’re interviewing product leaders to understand how teams validate ideas, when research influences roadmap decisions, and what separates high-performing product organizations.
Subscribe for updatesSubscribe to get our benchmark reports and AI-powered research best practices before anyone else.
Ready to run your own study?
Instead of manually conducting interviews and organizing notes in spreadsheets, use unitQ Research to run AI-powered interviews, synthesize recurring themes, surface key customer quotes, and generate executive-ready reports.
No sales call. Start free with a sign-up bonus.